• PRIVATE LABEL
• RETAIL ADVISORY
• ABOUT
• CONTACT
• LinkedIn

DANISH RETAIL

Turning ideas into
retail success.

Private label development and commercial
advisory for the Danish retail market.

PRIVATE LABEL
& PRODUCT DEVELOPMENT

Products that
create value.

I develop and bring private label concepts to life – from market insight and product development to sourcing, packaging and launch. Always with a clear focus on consumer needs and retail opportunities.

DANISH RETAIL ADVISORY

From insight to
commercial growth.

I advise brands and suppliers on how to navigate the Danish retail market – from category insights and commercial strategy to retailer dialogue, negotiations and execution.

ABOUT HENRIK BERTELSEN

Experience that
makes a difference.

I combine more than 20 years of experience from the Danish grocery retail and supplier side with hands-on product development and commercial execution.My focus is simple: creating concepts and solutions that work in the real market.

CONNECT ON LINKEDIN →

MARKET
UNDERSTANDING

Deep knowledge of the Danish retail market, categories and consumers.

PRAGMATIC
EXECUTION

Turning ideas and strategies into solutions that work in practice.

STRONG
RELATIONSHIPS

Built on trust, transparency and a commercial mindset.

LASTING
IMPACT

Creating solutions designed to deliver sustainable commercial value.

CONTACT

Have a retail opportunity?

Whether you are developing a new product, considering private label or looking to strengthen your position in Danish retail, let’s discuss the opportunity.

• LET’S TALK →